Keeping players engaged and bringing them back is where the real challenge lies for all operators.
Studies reveal that only 2% of visitors take action on their first visit to a platform, making re-engagement strategies essential for operators seeking to maximize their return on ad spend (ROAS).
Strategic remarketing campaigns enable brands to reconnect with users who have already interacted with their platform but have yet to complete key actions.
Here’s how to craft a winning re-engagement strategy for the iGaming platform.
1. Understanding the Power of Remarketing in iGaming
Why Remarketing Works
Remarketing works because it focuses on users who have previously shown interest in the platform.
Rather than relying on broad advertising, these campaigns deliver tailored promotions to individuals already familiar with the brand.
📊 Stat to Know: Re-engagement campaigns can increase conversion rates by 70% and reduce drop-offs by 6.5% (Criteo).
Key Audience Segments for iGaming
- Website Visitors: Those who explored the platform but didn’t register.
- Incomplete Transactions: Users who started but didn’t finalize a deposit.
- Dormant Accounts: Registered members who haven’t been active for a while.
- High-Value Users: VIPs who could respond well to tailored retention incentives.
💡 Pro Tip from BCraft
Segment audiences based on past interactions. A first-time visitor requires a different approach than a user who abandoned a deposit process. Refining this segmentation increases engagement potential.
2. Best Remarketing Strategies for iGaming
Dynamic Ads with Personalized Offers
Automated ad creatives adjust based on past activity, ensuring each individual sees the most relevant promotions. For instance:
- A user who explored blackjack tables might see an offer for live dealer games.
- A VIP receives tailored communication about exclusive high-roller events.
- Someone who played a slot game may be shown a free spins incentive.
📊 Stat to Know: Personalized ads convert three times better than generic promotions (Wordstream).
Cross-Device Engagement
Gamers frequently switch between mobile and desktop. A seamless experience across devices ensures campaigns are effective regardless of how someone chooses to engage.
📊 Stat to Know: 60% of online gamblers use multiple devices when accessing platforms (H2 Gambling Capital).
Time-Sensitive Promotions for Immediate Action
Using countdowns and short-term exclusives drives urgency and nudges audiences toward immediate action.
Examples:
- “Claim your deposit match within 24 hours!”
- “Only 3 hours left for your free spins!”
📊 Stat to Know: Limited-time deals increase engagement by 14% compared to standard offers (HubSpot).
Retargeting High-Value Customers
Not all members are equal. High-rollers require a specialized approach to keep them engaged.
Examples of effective retention strategies:
- Custom offers with increased rewards.
- Dedicated VIP account managers.
- Access to high-stakes tournaments and premium perks.
📊 Stat to Know: Elite users contribute up to 70% of an online casino’s revenue (EGR Report).
A/B Testing for Optimization
To maximize impact, continuously test different versions of ads, placements, and offers.
Elements to experiment with:
- Call-to-actions (CTAs): Compare “Deposit Now” vs. “Claim Your Reward.”
- Visuals: Adjust colors, layouts, and dynamic elements.
- Ad Frequency: Too many impressions can lead to fatigue.
💡 Pro Tip from BCraft
Always run multiple ad versions per campaign. Rotating creatives every two weeks keeps engagement levels high.
3. Best Platforms for iGaming Remarketing
Google Display Network (GDN)
Google’s expansive network enables brands to reconnect with past visitors through display ads appearing across millions of websites.
Facebook & Instagram
Social media campaigns are highly effective in re-engaging users with visually compelling promotions.
YouTube Video Ads
Short, engaging clips serve as reminders about live dealer experiences, high-stakes tournaments, or massive jackpots.
Programmatic Advertising
Automated bidding ensures cost-effective placements, optimizing budget allocation for the highest returns.
4. Common Retargeting Mistakes to Avoid
❌ Overwhelming Users with Ads
- Problem: Seeing the same message too frequently can lead to frustration.
- Solution: Set frequency caps (3-5 impressions per day per user).
❌ Failing to Exclude Converted Members
- Problem: Wasting budget on individuals who already made a deposit.
- Solution: Segment audiences and exclude converted users from certain ads.
❌ Generic Messaging
- Problem: "Sign up now" lacks urgency.
- Solution: Tailor messaging to emphasize real benefits — "Unlock your exclusive $50 free bet before midnight!"
Final Thoughts
Remarketing is a game-changer for iGaming marketing. When done correctly, it boosts retention, maximizes engagement, and increases revenue.
Key Takeaways:
✅ Segment audiences based on behavior.
✅ Use dynamic creatives for tailored promotions.
✅ Implement cross-device tracking for seamless targeting.
✅ Drive urgency with limited-time exclusives.
✅ Continuously optimize with A/B testing.
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