2024-10-23 16:10

Why Gaming Platform Operators Switch to White-Label Solutions

The online gaming industry continues to grow rapidly, with the global market expected to surpass $92 billion by 2024 according to industry reports.

However, as the industry expands, so do the challenges.

Facing increasing complexities in costs, regulatory compliance, player expectations, and market trends. Many operators are turning to white-label solutions as a way to overcome these challenges.

But what exactly is driving this shift?

Rising Development Costs

One of the primary reasons founders switch to turnkey platforms is costs. Developing an iGaming platform from scratch can be an expensive endeavor. Not only are the upfront development costs high, but ongoing expenses such as maintenance, security updates, and integrations with third-party services (e.g., payment gateways and game providers) add further financial pressure.

For many, particularly small and mid-sized companies the high cost of building and maintaining custom platforms has become unsustainable. In contrast, white-label solutions offer a more affordable alternative. It’s easy to quickly set up a fully operational platform without needing a large capital investment.

By leveraging an existing, proven infrastructure, operators can reduce development expenses while still delivering a high-quality gaming experience.

Complex and Time-Consuming Development

Time-to-market is a critical factor in the gaming industry. In a fast-paced, competitive environment, delays in launching an online platform can result in missed opportunities and lost revenue. Custom platform development is not only costly but also time-consuming. It can take months or even years to fully develop, test, and launch.

This extended timeline can be detrimental, especially for operators looking to quickly enter emerging markets. White-label provides a significant advantage here, as they enable to launch their platform within weeks or months, depending on the level of customization required.

This accelerated development process allows you to focus on acquiring players and generating revenue sooner rather than later.

Game Content Challenges

Today’s players demand a diverse range of games—from slots and table games to live dealer options and sports betting. Using custom-built platforms, negotiating with multiple game providers, integrating their games, and managing ongoing updates can be a monumental task.

Turnkey solutions come with pre-integrated game libraries, often featuring hundreds or even thousands of games from top-tier providers. This eliminates the need for individual negotiations and complex integrations, making it easier to offer a wide variety of content that caters to diverse player preferences.

Whether you’re targeting slot enthusiasts, live dealer fans, or sports bettors, they can access a ready-to-go library of games with minimal effort.

Operational Overload

Running an iGaming platform involves much more than just having the right games and infrastructure. Operators must handle a range of operational tasks such as technical support, fraud detection, customer service, and ongoing updates.

For companies with leaner teams, these tasks can quickly become overwhelming, creating bottlenecks that stunt growth.

Pre-built solutions offer a way to offload these operational burdens. Most providers include 24/7 technical support, fraud prevention tools, and payment integration management, allowing to focus on marketing, player acquisition, and user engagement rather than getting bogged down by daily technical operations. This operational relief is one of the key reasons operators opt to switch.

Scalability Issues

Another major challenge is scalability. A custom-built platform may work well at launch but can struggle to accommodate growth in player numbers, new game integrations, or expansion into additional markets. Modifying a platform to handle new requirements often requires extensive development work and can lead to downtime, which negatively impacts the player experience.

White-label platforms, on the other hand, are designed to be scalable. Whether operators want to add new games, increase player capacity, or expand into a new market, it allows them to grow without the need for significant overhauls or disruptions.

The ability to quickly adapt and scale is crucial in an industry where growth opportunities can arise rapidly.

Quick tip from the BCraft team
In regions like Latin America, where mobile usage is skyrocketing, ensuring your platform can handle high mobile traffic and diverse payment methods is crucial. It's also important to plan for expanding regulatory requirements in growing markets.

Adapting to New Market Demands

To thrive in regions like Latin America, Asia, and Africa, gaming platforms need to be flexible and responsive to local demands.

In different regions, player preferences can vary significantly. For instance, in Latin America, sports betting, especially on football (soccer) dominates, while in parts of Asia, traditional card games like baccarat and poker are preferred. Custom-built platforms often struggle to keep pace with these localized demands.

Developing a platform that caters to such diverse preferences requires significant time and resources. And these builds tend to lack flexibility, making it harder for operators to quickly adapt to regional trends or preferences.

One of the biggest hurdles in expanding into new markets is integrating local payment methods, which can be complex and time-consuming. Custom solutions often make it difficult to quickly test and gain traction in new regions. And offering familiar, region-specific payment options is crucial for player trust and retention.

However, building from scratch can take months, hindering a rapid launch. White-label solutions, with pre-integrated payment gateways, allow to bypass these challenges, enabling faster entry and quicker adaptation to market demands.

Conclusion: The Path Forward for Gaming Operators

In today’s competitive iGaming landscape, significant challenges exist in development costs, regulatory compliance, scalability, and game content management.

Custom-built platforms, while offering full control, often come with high costs, long timelines, and ongoing operational burdens. As a result, many iGaming platforms are making the switch to pre-built platforms, which offer a more cost-effective, scalable, and time-efficient way to run an online gaming business.

With white-label platforms, you can focus on what truly matters—building a strong player base, ensuring excellent customer service, and driving revenue growth.

For those looking to make the switch, BCraft provides expert guidance to help operators launch successful, compliant gaming platforms with minimal hassle.

Contact BCraft today for a consultation and explore how a white-label solution can support your gaming business growth!