Who are the people behind these impressive numbers? What are their preferences, motivations and behaviors when it comes to online casino gaming? In this article, we will explore the profile of the modern online casino player in 2023, based on the latest data and trends from a variety of sources.
Demographics
The target audience for online casinos in 2023 will still be young men, with 60% of all players being male. However, the number of women, currently at 40%, is increasing, especially in the bingo and slots segments. The average age of online casino players is between 25 and 34, followed by 35-44 and 18-24.
The online gaming market is heterogeneous and different regions have different characteristics and preferences. For example, Asia is expected to lead the global market with a 53.2% share due to the trend towards national regulation and licensing. European online casino players are more diverse in terms of gender, age and income and tend to prefer table games, live casino and sports betting. On the other hand, the Latin American online gambling market, which is still taking shape after the legalization of sports betting in 2018, is dominated by young, affluent, and tech-savvy males who prefer slots, poker, and fantasy sports.
Motivations and Behaviors
Online casino players have different reasons and goals for playing online, ranging from entertainment and socialization to thrill and challenge. According to a study by, the top motivations for online casino players are:
- Fun and excitement: Online casino gaming provides a stimulating and enjoyable experience for players seeking an escape from boredom, stress or routine. Many players also see it as a way to spend time with friends or meet new people through social casino games or online communities.
- Skill and strategy: Online casino games, especially those that require some degree of skill, such as poker, blackjack, or sports betting, appeal to players who want to test their skills, learn new strategies, and compete with others. These players are often motivated by the challenge and sense of accomplishment that comes with winning.
- Money and rewards: Online casino games, especially those that offer large payouts, jackpots, or bonuses, attract players who are looking to win money, either as a hobby, a supplement to their income, or a way to meet their financial goals. These players are often motivated by the opportunity and risk associated with gambling.
Online casino players also exhibit different behaviors and patterns when it comes to playing online casino games, depending on their personality, preferences and mood. According to one study, some of the most common types of online casino players are:
- The Casual Player: This type of player plays online casino games for fun and entertainment without spending too much time or money. They usually play low-stakes games, such as slots, bingo or scratch cards, and enjoy the variety and novelty of the games. They are not very interested in winning or losing, but rather in having a good time.
- The Serious Player: This type of player plays online casino games for the challenge and achievement, and spends a lot of time and money on the games. They usually play high-stakes games such as poker, blackjack or roulette, and enjoy the skill and strategy involved in the games. They are very interested in winning and losing, and often keep track of their performance and results.
- The Social Player: This type of player plays online casino games for socialization and interaction, and enjoys chatting with other players or dealers. They usually play live casino games such as Baccarat, Craps, or Sic Bo, and enjoy the atmosphere and camaraderie of the games. They are not as concerned with winning or losing as they are with having fun and making friends.
- The Impulsive Player: This type of player plays online casino games for the thrill and excitement, often acting on impulse or emotion. They usually play high volatility games such as Slots, Keno or Lottery and enjoy the unpredictability and excitement of the games. They are highly affected by winning and losing and often chase their losses or bet more than they can afford.
Online casino players are a diverse and dynamic group of people with different demographics, motivations and behaviors when it comes to playing online casino games.
Understanding the profile of the modern online casino player in 2023 can help online casino operators and suppliers tailor their products, services and marketing strategies to meet the needs and expectations of their target audience, and create a more engaging and satisfying online gaming experience for their customers.